Gaelic Life to play key role in Ulster GAA events
The partnership sees Gaelic Life and its parent company North-West News Group, which incorporates the Ulster Herald, Tyrone Herald, Strabane Chronicle, Donegal News and Fermanagh Herald titles, become an official corporate partner of Ulster GAA for 2012.
The agreement will see Gaelic Life sponsor the Ulster Scór Sinsir and Ulster Scór na nÓg competitions in 2013, the Ulster GAA Coach and Volunteer Development Programme 2012/13, as well as being official media partners for the upcoming Féile Uladh and Ulster Poc Fada competitions.
Speaking at the official launch of the North-West News Group/Ulster GAA corporate partnership, Ulster GAA president Aogan O Fearghail said;
“We are delighted to bring Gaelic Life onboard as a corporate partner for 2012, and also to have them associated with both the Ulster GAA Coach and Volunteer Development Programme, Ulster Scór Sinsir and Scór na nOg.
“Gaelic Life is an extremely positive publication, which promotes what is best about everything GAA, and it is very fitting that we are now in partnership with them.”
Darren Farnan, Gaelic Life marketing manager, stated;
“Gaelic Life and the North-West News Group has 200,000 weekly readers throughout the North-West of Ireland and the rest of Ulster. Partnering with Ulster GAA is an ideal fit for both parties as all our titles are consistently driving home the GAA message every week with top class coverage of GAA from club to county.
“Our titles have always played a pivotal role in the promotion of GAA, and the introduction of Gaelic Life back in 2007 has brought our coverage to a national level. Gaelic Life is now a recognised brand, especially throughout Ulster, and we will continue to expand and enhance Gaelic Life at every opportunity.”
Dominic McClements, general manager of North-West News Group, added that the new partnership will bring rewards at all levels;
“We have had a long association with the GAA since the foundation of the company way back in 1901. We are proud that, through all our titles, we continue to promote Gaelic games and the work of the Association.
“Through our local publications, we offer an unrivalled level of focus on what is happening at grassroots level, as well as on the inter-county front. Gaelic games have always been a key component of what we do, and we believe that this latest agreement will only enhance that position.”